
Beauty is ever-changing… shaped by newness, trends and evolving standards. In the spirit of renewal, it’s time to shake up the old-school beauty myths holding you back and step into a new approach!
Myth 1: If you’re not wearing makeup, you can skip cleansing

Truth: Bare skin still collects sunscreen, sweat, sebum and city pollution over the course of a day, and water alone won’t lift them. A gentle foaming cleanser removes what the day leaves behind without stripping the skin barrier, and an alcohol-free toning lotion afterwards rebalances and preps skin for whatever comes next. Cleansing isn’t about removing makeup — it’s about giving your skin a clean slate every night.
Myth 2: You don’t need SPF on cloudy days

Truth: UV rays cause 90% of visible skin ageing, penetrating clouds and glass. Daily SPF is non-negotiable, indoors or out. Opt for a broad-spectrum SPF 50 every day, and don’t rely solely on makeup with SPF — layer a dedicated sunscreen underneath year-round. And don’t forget your lips: they have no sebaceous glands and almost no natural defence, yet they’re the spot most people skip. A tinted lip balm with SPF 15 keeps them protected, nourished and subtly coloured.
Myth 3: You can shrink your pores

Truth: Pore size is genetic and can’t be physically reduced, but their appearance can be visibly minimised. Use non-comedogenic (won’t clog pores) products alongside regular exfoliation to keep pores clear. Incorporate chemical exfoliants or book in-clinic peels with a professional to improve texture and clarity over time. Look for products that include high-tech ‘blurring technologies’ for an instant smoothing effect.
Myth 4: Lash and brow serums all do the same thing

Truth: Lashes and brows grow on different cycles and need different formulas. A lash serum is designed to condition fine, fast-shedding lashes, while a brow serum targets coarser, slower-growing hair. Both work on consistency rather than intensity — applied nightly to a clean, makeup-free lash and brow line, results build over weeks, not days. Look for prostaglandin-free formulas if you have sensitive eyes.
Myth 5: You should stop wearing bold lipstick after 40

Truth: Quite the contrary… a vibrant, bold lipstick shade breathes life into your lips, making your complexion sparkle. It can be a signature confidence statement, creating a presence. Start with a smooth, nourished base so colour glides on evenly instead of settling into fine lines, and explore the shades and lip care that suit you.
Myth 6: Masks are too much effort

Truth: Masks are an easy and effective way to boost your skin’s radiance. Incorporate weekly to maintain skin health or use before special occasions for an instant glow-up. Sheet masks can multitask with you, and overnight masks work while you sleep—there are no excuses!
Myth 7: You don’t need a separate eye cream

Truth: The skin around the eyes is thinner and more delicate than the rest of your face. Eye creams are formulated to target this area specifically—hydrating, de-puffing, soothing, and helping reduce dark circles. It’s a small, intentional and targeted step with big benefits.


